Sam has worked on thousands of events over the years. Their scope ranging from a single megaphone in a park to multi-day-multi-track conferences, Product Launches, Galas, Fundraisers, Cycling Event(s), Multi-day Festivals to a concert and D-Cinema screening at MSG. Sam has chosen to never limit his education to only one aspect of production. He feels, “Every piece in the puzzle has an interaction or relationship with every other piece in the puzzle.” He continues to educate himself in the latest technologies and best practices. This gives him the ability to “Talk Tech” with technicians and ensure all deliverables are realistic and done in the must cost efficient manner.
Sam started his career in Presentation Technology at a very young age. His father, Don Lunetta, was a pioneer in the Multi-Image world and Sam spent many an hour with him learning about Film, Slide and Multi-Image Production along with AV System Integration and Design. Sam also spent many of his formative years both performing and working Tech in his local Community and Regional Theatre Groups.
The list of clients that Sam has worked with include many Fortune 100-50 Companies and many named Talent. His first payed event was in 1980 for Lighting and Sound of a Dance Performance by Maria-Theresa Duncan’s Heritage Dance Troup. She was the last surviving adopted daughter of dance legend Isadora Duncan. Since then, he has contracted Production Services for events with such notables as: Danny Aiello, Julie Andrews, Joshua Bell, Tony Bennet, Pat Benatar, Michael Bloomberg, Vice President George W. Bush, President Bill Clinton, Governor Andrew Cuomo, Tony Danza, Sammy Davis Jr., Snoop Dogg, Don Felder, Curtis (50 Cent) Jackson, Carole King, Kermit and Pepe, Robert Merrill, The Minions, Constantine Moroulis, President Barack Obama, Tony Orlando, Joe Piscopo, Gianni Russo, Frank Sinatra, Kandace Springs, Ben Stein, Dionne Warwick and Henny Youngman.
Having a voracious curiosity about how things work, Sam has been a life long learner. After High School, Sam accepted a position at the brand new Intrepid Sea-Air-Space Museum as an Audio Visual Technician. During the next few years he spent many an hour working not just on the AV support for the exhibits and events but he also assisted with the refurbishment and/or activation of certain ship board systems. Sam then went on to attend Westchester Community College and The New York Maritime College. At that time he pursued an education in Engineering while also maintaining an active roll in live theatre performance and Technical Directing. The Challenger Accident caused him to divert from formal studies so he could pursue Theatre and Live Event Production full-time.
Sam currently resides in New York City with his wife Bonnie and their two cats. He likes to spend his spare time traveling, reading and going for long bike rides with his friends in the New York Cycling Club.
